Stealth Marketing

Stealth Marketing is just an art to sell product by creating hype about this product. It comes when company wants to boost its sell by producing false impression or of its product.

Lets Consider a situation where :

A party is being organised and there you find a number of used soda bottles in trash but you were not familiar of this soda brand just a while ago.

Then How is it possible that unfamiliar brand is bought by hundreds of people just in few Hours??

Consider another example:

A provision shop is opened today in your colony. You had to leave your colony for just 5-6 days and when you come back A recently opened Kirana shop(Provision shop) has numbers of customers waiting for their Turn to make their purchases.

How is it possible to get this no. of customers with in just a week??

THIS IS JUST A HYPE

Yes you heard it right.

In first Scenerio salesmen of soda company placed bottles in trash just to show their wide presence in market.

Similarly, in second case the customers at newly opened provision shop were none other than friends/relatives of that shop owner. It was just to show that this Provision shop must be very popular and has everything available for its customer at reasonable price.