Difference between Marketing and Advertising

Advertising and Marketing are the same things for the common man. And yes they seem to be the same but in real they are totally different.
For a successful manager, these two things do not hold any kind of similarity.


Let's take a glance on these terms(in short).

Marketing 

 A set of activities ,company usually undertakes in order to promote selling or buying of its goods or services. Marketing is the strategy adopted by companies to achieve their goals ,amplify their sales and profits or to improve its brand perception. 
It can be understood  in very simple words that marketing is nothing but 'positioning of offerings better than the competitor'. It is very effective in creating a unique image of your service or product in the mind of customer.If the company wants to increase its sales, it will have to market its product more and more so that such an image is created in the mind of the customer, due to which he can choose the product or service of the same company from among the 10(ex.) goods or services. 

Advertising

Advertising is a paid form of marketing technique used for promoting service,product or a cause.
Or you can say it is a paid form of communication from source to destination (means customers ).The main purposes of advertising are ;to inform ,to persuade , and to remind.

Let's simplify them
 

A). To inform- Advertisement creates Awareness of youe services ideas or brands among customers. For instance,when company launches a new product it is unknown to many. So company uses advertisement in order to. get its product or service known to customers.

B). To persuade- In this scenario the company continuously convinces the customers that only the products or services provided by it are the best in comparison to that of others. And you cannot even live without these products or services, if you don't buy. It creates such an environment. 

C). To remind- When companies remind customer that we are still alive. Our service or goods is available for you and only we can fulfill your needs. 
Look at the comparison chart below for ease of understanding the difference between duo.

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